Author: Thea Zayek

Thea works as part of the international production and business development team at SIM./films and Biz Expansion, contributing to the company’s global media projects. With a background in digital media, she brings a strong understanding of storytelling, content development, and international communication to SIM. Global Media's projects in which she supports the development of international publications and documentary projects.

Saudi Arabia is undergoing a profound transformation driven by Vision 2030, according to Ayman Tamer, Chairman of Tamer Group. From economic diversification to social renewal, he describes a country evolving rapidly through ambition, reform, and collaboration between the public and private sectors. “We believe in the future prospects of Saudi Arabia and these initiatives that are driving positive change,” he says, framing the Kingdom’s transformation as both structural and deeply human. A National Transformation in Motion At the heart of this shift is the National Transformation Programme, which Tamer sees as a catalyst for enabling citizens and modernizing the economy.…

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Saudi Arabia’s construction sector is undergoing one of the most significant transformations in its history, driven by ambitious national projects, rapid infrastructure development, and the objectives of Vision 2030. According to Ashraf Alameria, CEO of El Seif Engineering, strategic partnerships, technological innovation, and industry collaboration are creating new opportunities that will reshape the Kingdom’s future. “The equity partnership with PIF actually comes at an exciting time in our company history,” Alameria says. “This collaboration will improve the sector and accelerate its advancement.” For El Seif, one of Saudi Arabia’s most established engineering and construction companies, the partnership represents more than…

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Saudi Arabia’s retail and consumer sectors are entering a new era of expansion, innovation, and opportunity, according to Bobby Rajendran, CEO of Tamimi Markets, who says Vision 2030 is accelerating growth across industries while reshaping consumer behavior and lifestyle expectations throughout the Kingdom. In this exclusive interview, Rajendran explains how rising incomes, tourism growth, sustainability initiatives, and evolving workforce dynamics are positioning Saudi Arabia as one of the world’s most exciting retail markets. “Vision 2030 is going to transform Saudi Arabia and with that we expect more industries to come in. With more industries coming in, we expect more people…

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Saudi Arabia is undergoing what Elias Abousamra, CEO of Rafal Real Estate, describes as an unprecedented transformation — one that is reshaping not only the economy, but also the Kingdom’s social fabric, urban identity, and global positioning. In this exclusive interview, he explains how Vision 2030 is accelerating a real estate revolution centered around innovation, international collaboration, and modern lifestyle development. “This is indeed an unseen cultural, social and economic renaissance that we are witnessing in Saudi Arabia,” he says, describing the scale and speed of change currently taking place across the Kingdom. According to Abousamra, the transformation is deeply…

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Saudi Arabia is undergoing one of the most ambitious transformations in modern economic history, according to Mohammed Abunayyan, CEO of TAMEAR. He says the Kingdom’s Vision 2030 agenda is creating entirely new industries, opportunities, and ways of living. In this exclusive interview, he outlines how construction, sustainability, innovation, and youth-driven growth are reshaping Saudi Arabia into a diversified economy built for the future. “The Vision 2030 is very specific towards the transformation of the country from an oil dependent economy to a diverse economy where a lot of jobs can be created,” he says, framing the scale of the transition…

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Saudi Arabia is undergoing one of the world’s most ambitious tourism and cultural transformations, according to Jerry Inzerillo, Group CEO Diriyah of who believes the Kingdom is rapidly emerging as a leading global destination for heritage, culture, sport, and hospitality. In this exclusive interview, Inzerillo discusses the rise of tourism under Saudi Arabia’s Vision 2030 strategy, the global significance of Diriyah, the Kingdom’s massive infrastructure investments, and the role culture and sustainability play in shaping the country’s future. Tourism as a Pillar of Vision 2030 Tourism sits at the center of Saudi Arabia’s long-term economic transformation plans. “With tourism, we’re…

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Egypt is entering a new phase of economic transformation built on macroeconomic stability, sustainable development, and international cooperation, according to H.E. Rania Al-Mashat, Minister of Planning, Economic Development, and International Cooperation. In this exclusive interview, she outlines how Egypt is positioning itself for long-term growth through ambitious reforms, renewable energy investments, and strategic global partnerships designed to accelerate development and attract private capital. “The economy has been growing positively. This year we’re expected to grow above 4%,” she says, emphasizing that the country’s performance comes after a period of significant economic adjustment. For her, the current momentum reflects the impact…

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Egypt’s real estate sector is undergoing rapid expansion driven by large-scale urban development, rising international investment, and strong domestic demand, according to, who believes the country is entering a transformative phase of growth across cities, coastal developments, and integrated communities. In this exclusive interview, Haitham Abdel Azim, CEO at Ora Developers Egypt, discusses Egypt’s New Administrative Capital, the rise of the North Coast as a global investment hotspot, mega-projects such as Ras El Hekma, and the evolution of customer-centric real estate development strategies. Urban Expansion and National Job Creation For Abdel Azim, Egypt’s large-scale urban expansion projects are not only…

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Egypt’s strategic geography, industrial capacity, and long-standing manufacturing expertise continue to position it as a global hub for trade and production, according to, who highlights the country’s unique combination of location, workforce strength, and export-driven industrial growth. In this exclusive interview, Yasmine Khamis, Chair at Oriental Weavers Carpets, discusses Egypt’s investment potential, the evolution of its textile industry, the global expansion of Oriental Weavers, and how innovation, vertical integration, and cultural heritage continue to shape one of the world’s largest carpet manufacturing enterprises. Egypt’s Strategic Geographic Advantage For Khamis, Egypt’s greatest structural advantage lies in its geographic positioning at the…

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Egypt’s tourism sector is entering a new phase of expansion and diversification, according to Sherif Fathy, Minister of Tourism and Antiquities, who says the country is strengthening its position as one of the world’s fastest-growing travel destinations. In this exclusive interview, he outlines record visitor growth, major infrastructure plans, and a long-term strategy to scale capacity while preserving Egypt’s unique cultural heritage. “This year, we expect to close the year at 15.3 million tourists,” he says, highlighting steady growth momentum supported by improved infrastructure, new investments, and diversified tourism offerings. Record Growth and Post-Pandemic Recovery Fathy points to strong recovery…

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