Ghana has emerged as one of Africa’s most attractive destinations for tourism, investment, and creative industries, according to actress and media personality Naa Ashorkor. From the global impact of the Year of Return to the rapid growth of theatre, fashion, sports, and entrepreneurship, she believes the country is experiencing a cultural renaissance that is capturing international attention.
“Over the last few years, Ghana has become the ideal place for people around the world to visit and do business,” she says, pointing to the lasting momentum created by the Year of Return and the initiatives that followed.
The Year of Return Changed Ghana’s Global Image
For Ashorkor, the Year of Return marked a turning point in Ghana’s international visibility.
“After the Year of Return was launched, we had a lot of visitors, especially from Hollywood, but also from pretty much all over the world,” she explains.
The initiative not only strengthened ties with the African diaspora but also introduced millions of people to Ghana’s culture, history, and investment opportunities.
Today, Ghana continues to benefit from that global exposure as tourism and business interest continue to grow.
A Stable Environment for Business
Beyond tourism, Ashorkor believes Ghana’s political stability has become one of its strongest competitive advantages.
“Ghana is a very friendly country for businesses to thrive,” she says. “We have enjoyed a lot of political stability for as long as I can remember. It’s a safe place.”
She credits the country’s commitment to democracy for creating investor confidence and fostering a business-friendly environment.
“Our commitment to keeping the political scene stable has made our country the preferred place for investors and businesspeople alike,” she explains.
A Growing Culture of Health and Sports
Ashorkor also highlights a noticeable shift in lifestyle across Ghana, with increasing participation in sports and fitness.
“The gyms are full, the tennis courts are full. The neighborhood football parks are busy. There are more and more people leaning into the love and interest in sports and working out.” Naa Ashorkor, actress and media personality
Families are increasingly investing in sports education for children, while new sports academies continue to open across the country.
“There are so many sports academies for children in Ghana, and more and more of them are opening every day,” she notes.
For Ashorkor, the trend reflects a broader understanding that healthier communities contribute to stronger economies.
“A healthy nation is a wealthy nation.”
Ghana’s Creative Industries Reach the World
As an actress and television personality, Ashorkor believes Ghana’s creative sector has become one of the country’s strongest global ambassadors.
“I think we can give a lot of credit to the creative arts scene for the exports that we’re making to other parts of the world,” she says.
Fashion, in particular, has experienced remarkable international growth.
“Now more than ever, we are embracing the love for African print and local designers,” she explains.
Ghanaian designers are now dressing global celebrities, with internationally recognized artists such as Beyoncé wearing creations from Ghanaian fashion houses.
“Our local designers are doing so well and exporting our culture internationally,” she says.
Music has followed a similar trajectory, helping introduce Ghanaian creativity to audiences across the globe.
Theatre Enters a New Golden Era
Ashorkor describes theatre as one of Ghana’s fastest-growing creative sectors.
“Theatre is growing every day,” she says. “Now, more than ever, we have become more interested in telling original Ghanaian stories.”
At the same time, international collaborations are creating new opportunities for cultural exchange.
She points to her own experience starring in Five Hours with Mario, a production developed in collaboration with the Spanish Embassy and playwright Latif Abubakar.
“It is probably the hardest and most fulfilling play I’ve ever had to do,” she says.
These partnerships allow Ghanaian artists to celebrate local identity while engaging with international audiences and artistic traditions.
“While continuing to project our Ghanaian values, we’re also learning about other countries and using live theatre to do it.”
Investing in the Next Generation
Ashorkor believes mentorship plays a vital role in strengthening Ghana’s creative ecosystem.
She praises theatre producer Latif Abubakar for consistently introducing young actors and creatives to the industry.
“He would often cast new talents,” she explains. “He’s giving opportunities to a lot of young people to venture into the theatre space.”
His success has inspired a new generation of playwrights, directors, and producers to create original productions and invest in local storytelling.
“That’s what investment into this space should be like,” she says. “To mentor younger people, create opportunities, and open up new markets.”
Ghana’s Creative Economy Continues to Grow
For Ashorkor, creativity is woven into Ghana’s national identity.
“Ghanaians are creative people. We’re always looking for an opportunity to do something creative,” she says.
Whether through theatre, fashion, music, design, or entrepreneurship, she believes the country’s creative industries will continue expanding both regionally and globally.
“If you’re looking for a destination to do creative work, Ghana is the place to be.”
An Invitation to the World
Ashorkor’s message to international visitors and investors is straightforward: Ghana offers both opportunity and hospitality.
“It’s the ideal place to do business,” she says. “Our political scene is very stable and the people are kind.”
She believes Ghanaian hospitality extends far beyond tourism.
“When you hear about that proverbial Ghanaian hospitality, it’s real,” she says. “We are always eager to make you comfortable—not just for tourism, but for business.”
As Ghana continues building its reputation as a creative, cultural, and commercial hub, Ashorkor sees a nation whose greatest strength lies in its people, its stability, and its willingness to welcome the world.
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